📈 Market Analysis

Comparative Market Analysis (CMA)

Know what your property is really worth before you sell, buy, or invest. Our licensed agent provides professional CMAs backed by live MLS data — at no cost to you.

What Is a CMA?

A Comparative Market Analysis (CMA) is a professional valuation of a property based on recent sales of similar homes in the same area. Unlike an automated Zestimate, a professional CMA is prepared by a licensed real estate agent who physically knows the market.

A CMA is used to:

  • Set a realistic listing or offer price
  • Validate an investor's ARV before committing capital
  • Support negotiations with comps and data
  • Identify undervalued properties before other investors do
  • Help distressed sellers understand what fair really means
★ Always Paired with a Net Sheet
Every CMA we prepare comes with a projected net sheet — so you don't just know what your home is worth, you know exactly how much cash you'll walk away with under different scenarios.

Sample Comparable Sales

Example CMA output — actual comps are pulled from live MLS data for your specific property.

Address Beds/Bath Sq Ft Sale Price $/Sq Ft Days on Market Adj.
Subject Property 3/2 1,450 TBD
123 Oak St, Lakeland 3/2 1,380 $178,000 $129 14 +$3,000
456 Elm Ave, Lakeland 3/2 1,510 $185,000 $122 8 -$2,000
789 Maple Dr, Lakeland 4/2 1,620 $195,000 $120 22 -$8,000
321 Pine Rd, Lakeland 3/1 1,280 $162,000 $127 31 +$5,000

​ⓘ Sample data only. Your CMA will use real, current, MLS-verified comparables.

Request a Free CMA

No cost. No obligation. Results within 48 hours.

Our CMA Process

We go beyond automated estimates with real local market knowledge and MLS access.

Step 1 — Property Data Collection

We gather all available public and MLS data on your property: square footage, lot size, year built, bed/bath count, pool, garage, recent permit history, and current condition assessment.

Step 2 — Comparable Selection

We identify 4–6 comparable sales within a half-mile radius (expanding if needed) that have closed within the past 90 days. Properties must match on key factors: size, age, lot type, and condition.

Step 3 — Adjustments & Bracketing

Raw comps are adjusted for differences in square footage, lot size, upgrades, pool/no pool, garage configuration, and condition. We bracket the subject property between higher and lower comps.

Step 4 — Market Trend Analysis

We analyze current Days on Market (DOM), list-to-sale price ratios, active competition, and 90-day absorption rates to understand whether the market is trending up, down, or sideways.

Step 5 — Value Range & Net Sheet

We deliver a written value range (conservative, likely, optimistic) along with a full projected net sheet for each scenario — so you can make a fully informed decision.

Why Our Analysis Stands Apart

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Live MLS Data

We use real, current MLS data — not 6-month-old public records or algorithm estimates that don't account for condition, layout, or neighborhood nuance.

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Polk County Specialists

We know the difference between Dixieland prices and South Lakeland prices, between Winter Haven lakefront and inland values. Local knowledge matters.

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Written & Documented

Every CMA is delivered as a written document with supporting comp sheets — not a verbal guess. You can use it in negotiations, financing discussions, or estate proceedings.

Need a Professional Valuation?

Request your free CMA today — or run a quick estimate with our Net Sheet Calculator.