Market Analysis

Comparative Market Analysis (CMA)

Know what your property is really worth before you sell, buy, or invest. Our licensed agent provides professional CMAs backed by live MLS data — at no cost to you.

What Is a CMA?

A Comparative Market Analysis (CMA) is a professional valuation of a property based on recent sales of similar homes in the same area. Unlike an automated Zestimate, a professional CMA is prepared by a licensed real estate agent who physically knows the market.

A CMA is used to:

  • Set a realistic listing or offer price
  • Validate an investor's ARV before committing capital
  • Support negotiations with comps and data
  • Identify undervalued properties before other investors do
  • Help distressed sellers understand what fair really means
Always Paired with a Net Sheet
Every CMA we prepare comes with a projected net sheet — so you don't just know what your home is worth, you know exactly how much cash you'll walk away with under different scenarios.

Sample Comparable Sales

Example CMA output — actual comps are pulled from live MLS data for your specific property.

Address Beds/Bath Sq Ft Sale Price $/Sq Ft Days on Market Adj.
Subject Property 3/2 1,450 TBD
123 Oak St, Lakeland 3/2 1,380 $178,000 $129 14 +$3,000
456 Elm Ave, Lakeland 3/2 1,510 $185,000 $122 8 -$2,000
789 Maple Dr, Lakeland 4/2 1,620 $195,000 $120 22 -$8,000
321 Pine Rd, Lakeland 3/1 1,280 $162,000 $127 31 +$5,000

Sample data only. Your CMA will use real, current, MLS-verified comparables.

Request a Free CMA

No cost. No obligation. Results within 48 hours.

Our CMA Process

We go beyond automated estimates with real local market knowledge and MLS access.

Step 1 — Property Data Collection

We gather all available public and MLS data on your property: square footage, lot size, year built, bed/bath count, pool, garage, recent permit history, and current condition assessment.

Step 2 — Comparable Selection

We identify 4–6 comparable sales within a half-mile radius (expanding if needed) that have closed within the past 90 days. Properties must match on key factors: size, age, lot type, and condition.

Step 3 — Adjustments & Bracketing

Raw comps are adjusted for differences in square footage, lot size, upgrades, pool/no pool, garage configuration, and condition. We bracket the subject property between higher and lower comps.

Step 4 — Market Trend Analysis

We analyze current Days on Market (DOM), list-to-sale price ratios, active competition, and 90-day absorption rates to understand whether the market is trending up, down, or sideways.

Step 5 — Value Range & Net Sheet

We deliver a written value range (conservative, likely, optimistic) along with a full projected net sheet for each scenario — so you can make a fully informed decision.

Why Our Analysis Stands Apart

Live MLS Data

We use real, current MLS data — not 6-month-old public records or algorithm estimates that don't account for condition, layout, or neighborhood nuance.

Polk County Specialists

We know the difference between Dixieland prices and South Lakeland prices, between Winter Haven lakefront and inland values. Local knowledge matters.

Written & Documented

Every CMA is delivered as a written document with supporting comp sheets — not a verbal guess. You can use it in negotiations, financing discussions, or estate proceedings.

Need a Professional Valuation?

Request your free CMA today — or run a quick estimate with our Net Sheet Calculator.